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NMPI and UMC Kick off Nissan Test Drive Campaign

"The X-TRAIL performed way beyond what I expected." "I'm glad we test drove the Patrol." "After I tried the Sentra, I decided to buy it." These authentic customer statements all point to the effectivity of the Nissan Test Drive (NTD) Campaign in helping buyers of Nissan vehicles choose the model that perfectly or accurately fits their needs.

Nissan Motor Philippines, Inc. (NMPI) made several pilot runs of the global Nissan Test Drive campaign at Nissan Westgate in Alabang and Nissan Mantrade in Manila since October 4. It will start running in all Metro Manila dealers and selected dealers in the provinces. To avail of the Nissan Test Drive, call or visit your nearest Nissan dealer.

"What we'll be doing here is part of the ongoing worldwide campaign of Nissan to offer test drives for the experience of driving a Nissan vehicle. So far, feedback from countries where the NTD is ongoing has been excellent, since customers have a better way to gauge what Nissan vehicle suits their needs," explained Dennis Chang, NMPI AVP for Marketing and Sales explained.

"The Nissan Test Drive distinguishes itself from the other test drive programs of our competitors because Nissan Motor Limited of Japan requires that dealers adhere to standards and procedures that will make the test drive a truly helpful tool in helping customers choose the Nissan model they needs," an official at Universal Motors Corp. (UMC) said.

The NTD first kicked off in Japan, where the feedback among Nissan car buyers was very positive. For one, it helped Nissan car buyers and even patrons of other brands get the chance to experience a Nissan vehicle, and at the same time accurately choose which Nissan vehicle truly suits them.

It will soon be launched in Europe and parts of Asia. In Malaysia, the NTD started last September 22, 2004, while Taiwan is set to launch on October 23, 2004.

In Malaysia, the response towards the NTD was so great that a festive atmosphere prevailed at the dealers during the launch of the campaign.

"Nissan is so serious about the test drive campaign it required our sales personnel to undergo intensive training," said one sales manager of a Nissan dealer in Metro Manila.

With the NTD, Nissan dealers will be able to administer a more effective test drive program that can also cover models from UMC. The NTD is set to run for six months in the Philippines and extend to one year if necessary, but it is expected to instill a system into how more effective customer test drives can be administered.

Although the primary aim of the NTD is to increase showroom traffic and sales, among the objectives that Nissan of Japan has set for the campaign is to let owners of non-Nissan cars experience a Nissan vehicle.

"With a privilege to test drive a Nissan vehicle for a specified period of time and distance longer than the run-in-the-mill test drive, vehicle buyers will get to know more intimately a specific model's unique selling points (USPs)," Mr. Chang said.

"A lot of car salesmen focus their selling efforts by repeating what's printed in a car's brochure. That can bore the average vehicle buyer. With the NTD, Nissan wants vehicle buyers to experience something very different when visiting a dealer," the UMC official said.

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